Our extensive research has shown that it is very rare for firms that are quoting for their services to show ANY interest whatsoever in the prospective client. We spoke with 15 firms last week and only one firm made any such effort to say 'how exciting!' when we spoke of buying a new home in their area.
Keying in the necessary fields, freehold, leasehold, mortgage, selling existing property (and the like) seem to detract from having a conversation and ultimately any reason for a client to choose one firm over another. Slow the quote down by about 10 seconds, show some interest and conversions will improve.