TOP TIPS #11 The 80/20 rule

The Pareto principle states that for many outcomes, roughly 80% of consequences come from 20% of causes. In other words, a small percentage of causes have an outsized effect. This concept is important to understand because it can help you identify which initiatives to prioritise so you can make the most impact.

Small changes to the way you interact with clients, how your website attracts and interacts with new business can have a big effect on your bottom line.

We mystery shop conveyancers and estate agents to identify why these changes are needed.